Privacy Policy

Keepr Digitals Ltd — Keepr App · Effective date: 8 April 2026

Your privacy and safety are central to how Keepr is designed and operated. This Privacy Policy explains how Keepr Digitals Ltd collects, uses and protects personal data when you use the Keepr app. It also sets out your rights and how the law protects you.

Keepr Digitals Ltd, registered in England and Wales under company number 16707260, with its registered office at 124 City Road, London, EC1V 2NX, acts as the data controller for the purposes of UK data protection law.

If you have any questions about this policy or how your data is handled, you can contact us at hello@keepr-app.com.

This Privacy Policy should be read alongside our Terms & Conditions and our Cookie Notice, which together describe how the app operates and how data is processed.

1. Information We Collect

1.1 Information you provide when registering

When you create an account, we collect personal information that you choose to provide in order to set up and use your profile.

This includes your name, email address (or phone number where you sign up by phone), and date of birth, which we use to create your account and confirm that you meet the minimum age requirement of 18.

We also collect profile information you choose to enter, including: place of birth, gender, sexuality, height, relationship preferences, the type of relationship you are looking for, family plans, smoking and lifestyle attributes, love languages, and an optional time of birth field.

You may also upload profile photos.

Some of this information — in particular your sexuality, gender, relationship preferences — is special category data under UK data protection law. The lawful basis for processing this category of data is your explicit consent. You provide this consent through a clearly worded, separate consent step during sign-up, and can review or withdraw it at any time. See section 3 below for further detail.

To provide the matching features, we ask you to provide some information at sign-up. Required fields are: first name, date of birth, gender, place of birth, who you're looking for, and your relationship goal. Gender and 'who you're looking for' (relationship preferences) are special category data. Before you provide them, we ask you to give your explicit consent through a separate consent step on the sign-up screen, on the basis of Article 9(2)(a) UK GDPR. Further detail is set out in section 3. Other profile fields — last name, sexuality, height, relationship type, and time of birth — are optional. Visibility of fields on your profile can be adjusted within the app.

1.2 Information collected automatically

When you use the app, we collect certain technical and usage information automatically. This includes information about your device, operating system and app version, and your IP address. We also collect information about how you use the app, such as the features you interact with and the time you spend within the app, to understand usage patterns and improve performance.

With your permission, we also collect location data to enable location-based matching. Depending on your device settings, this may include approximate or precise location data. You can control this through your device settings at any time. Further detail is set out in section 4.

Where we use cookies and similar device technologies (including SDKs such as Firebase Analytics, Crashlytics and Performance Monitoring) for non-essential purposes, we will only do so after you have given consent through our in-app consent banner. Further detail, including a full SDK inventory, is set out in our Cookie Notice.

1.3 Messages and interactions

The app allows users to communicate through in-app messaging. Messages are stored on our systems to enable delivery and to maintain conversations between users.

We do not routinely access or read the content of private messages between users. However, certain limited information about your messaging activity — referred to as messaging metadata — is processed automatically to support core platform features. This includes whether a first message has been sent within 24 hours of a match, the timing and frequency of replies, and overall engagement patterns. This metadata feeds into the points and reliability status system described in section 2.1.

Access to the actual content of messages may take place only where it is necessary to investigate a report, enforce our Terms, comply with a legal obligation, or address a safety concern, and is limited to authorised personnel.

1.4 User reports

If you report another user, we collect and store the information included in your report. This may include the reported user’s identifier, the reason category you select, message or profile content you choose to flag, and any additional details you provide.

Reports may be submitted through a structured questionnaire with predefined categories, divided internally into non-serious and serious offences. A free-text “Something else” option is also available, where you can describe a concern that does not fit any predefined category.

A free-text field is also presented when you select a serious-offence category (for example, where you report that another user is underage, abusive or harassing, spamming or scamming, or that someone is in danger), or when you select 'Something else'. Before you submit free-text content, we show you a notice asking you to avoid including sensitive information you do not need to share, and we ask you to confirm before continuing. Please be aware that the information you submit may still include personal data about yourself or another user, and in some cases sensitive information. We may use automated triage tools, including AI-assisted classification, to route free-text reports to the appropriate moderation queue or to flag them for human review. Final moderation decisions involving account suspension or removal are taken by our team with human involvement.

Report-related data is retained for moderation, safety and legal compliance purposes. Confirmed non-serious report categories may remain associated with the reported user’s account until the next quarterly reset of the reliability status system, at which point the report record is cleared. Serious-offence reports may be retained for longer where necessary to investigate and to support any account action taken.

Blocking another user is separate from reporting: it removes visibility between you and that user but does not, on its own, trigger any moderation action.

1.5 Social and community features

The Keepr app includes a number of features designed to support trust, matching quality and community engagement. Each of these features involves processing personal data in distinct ways:

Vouching

Users can vouch for people they know in real life by generating a unique vouch code and sharing it with the recipient. When the recipient redeems the code in the app, their vouch count increases by one and is shown publicly on their profile (for example, “13 people vouched for her”). We store internally which user generated each vouch code and which user redeemed it. This is required to prevent a code being redeemed twice and to maintain the integrity of the vouch count. The voucher's identity is not displayed on the recipient's profile — only the aggregate vouch count is publicly shown. Vouches are persistent and remain associated with the recipient's profile for as long as the recipient's account is active and the system retains them.

Events and invitations

Users can save planned events (such as concerts or restaurant bookings) and invite specific matches to attend. Event details (name, date, location) are visible only to invited matches and are not displayed publicly. The number of upcoming events on a user’s profile reflects only invitations that are still in draft or pending response. Approximately 24 hours after the date of a planned event, both invited users may be asked whether the other person attended. Their answers feed into the points and reliability status system. Confirming attendance about another user therefore involves processing personal data about that user.

Reliability status and points

Each user has a points balance which determines a reliability status indicator (Red, Amber or Green) shown on their profile. Points are earned and lost based on activity within the app, including liking profiles, sending first messages within 24 hours, ongoing engagement with matches, attending confirmed events, and confirmed non-serious reports submitted by other users. The reliability status indicator and the points balance are visible to other users in line with the visibility rules described in section 2.1. Points reset to zero every quarter, with a small carry-over depending on the user’s previous status.

Referrals and quarterly leaderboard

Users can invite others to join Keepr using single-use referral codes. When a referral code is redeemed during onboarding, the referrer's referral count increases by one, the new user receives a 24-hour profile visibility boost, and the referrer may unlock visibility boosts of their own. Users with six or more successful referrals enter a quarterly leaderboard which is visible to other qualifying users in the app and shows first names, profile photos and referral counts. The leaderboard is not visible outside the app and is not visible to users below the qualifying threshold. Rankings reset each quarter.

At the end of each quarter, the top two referrers and the users they have referred may be invited by email to events organised by Keepr. We use the name and email address associated with your account to send these invitations. You can opt out of event invitations at any time by contacting us at hello@keepr-app.com.

Profile visibility boosts

In addition to the boost received by new users who onboard with a referral code, profile visibility may be increased for users who reach certain referral thresholds (24-hour and one-week boosts) and for users entering the quarterly leaderboard. A boost increases the likelihood that a profile is shown in other users’ matching queue for a defined period.

Compatibility score

Profiles may display an automated compatibility percentage (for example, “80% match”) which is calculated by our system based on the profile information and stated preferences provided by you and the user being viewed. The score is generated automatically to support matching and is intended as a guidance signal only. The specific methodology used to calculate the compatibility score is proprietary and is not disclosed in this policy. The compatibility score does not, on its own, restrict access to the app or to specific users.

1.6 Payment information

The app offers paid subscription features. All payments are processed through the Apple App Store or Google Play. We do not collect or store payment card details. Subscription management is handled through RevenueCat, which we use to administer entitlements across platforms. We share only an internal user identifier with RevenueCat for this purpose; we do not share your email, profile content or sensitive data with RevenueCat. Payment processing itself is carried out by Apple and Google in accordance with their own terms and privacy policies.

2. How We Use Your Information

We use your personal data to provide, operate and improve the Keepr app. This includes creating and managing your account, allowing you to build a profile, suggesting potential matches based on your preferences and location, and supporting communication between users through in-app messaging.

We also use your data to manage subscriptions and to send you important service-related updates such as notifications about matches, messages or changes to the app.

Your information is used to maintain the safety and integrity of the platform. This includes monitoring for misuse, investigating reports, applying our reliability status system, and taking proportionate action where users breach our Terms or engage in harmful behaviour. We also analyse how the app is used to improve performance, develop new features and enhance the overall user experience.

We rely on the following lawful bases under UK data protection law:

• Performance of a contract: where processing is necessary to deliver the app and its core features.
• Legitimate interests: where processing supports platform safety, fraud prevention, the integrity of our reliability and reporting systems, and improvement of our services. We balance these interests against your rights and freedoms.
• Consent: for processing of special category data (see section 3), use of location data, non-essential cookies and SDKs (see our Cookie Notice), and marketing communications.
• Legal obligation: where processing is necessary to comply with applicable law.

Where the lawful basis for a particular processing activity is your consent, you can withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal but may affect your ability to use certain features of the app.

2.1 Reliability status, visibility limits and automated decisions (Article 22 UK GDPR)

Some decisions about your account and your visibility within the app are made by automated systems, without human involvement at the moment of the decision. Because some of these decisions can produce significant effects on you (including loss of access to the app or visibility changes that affect how other users perceive you), they fall within the scope of Article 22 of the UK GDPR. This section gives you meaningful information about the logic involved, the significance and envisaged consequences of these decisions, and your right to obtain human review.

What automated decisions we make

The following decisions are made automatically based on activity in the app:

• Allocation of points: points are added to or deducted from your balance based on actions such as liking profiles, sending first messages within 24 hours, ongoing engagement with matches, attending confirmed events, ignoring first messages, unmatching after being messaged, lack of engagement, standing someone up at a confirmed event, and confirmed non-serious reports submitted by other users.
• Allocation of reliability status: your status is set to Red, Amber or Green based on your point balance, with thresholds described within the app and on the status breakdown screen.
• Red status from non-serious reports: where three different users submit non-serious reports against you for the same offence category, your status will be set to Red until the end of the current quarter, separately from your point balance.
• Automatic account pause following a serious-offence report: where your account is reported by multiple users under one of the predefined serious-offence categories, it is automatically paused pending human investigation. While paused, you cannot log in. Your existing matches see a notice that your account has been paused; no other user can see your profile.
• Profile visibility changes: visibility boosts (for new users who onboarded with a referral code, for users who reach referral thresholds, and for leaderboard entrants) and visibility limitations linked to status are applied automatically.

The logic involved, in plain terms

Points are added or removed according to a fixed schedule of actions and amounts, set out within the app on the status breakdown screen. Status colours follow simple thresholds based on your point balance (broadly: Red below zero; Amber between 0 and 299; Green at 300 or above). The Red flag triggered by three reports is a fixed-threshold rule and does not weigh other factors. The automatic account pause is triggered when the same account is reported by multiple users under serious-offence categories; it is a precautionary, time-limited rule designed to protect users while a human investigates.

Significance and envisaged consequences for you

Reliability status indicators are visible to other users (subject to the visibility rules described below) and may affect how others perceive your profile. An automatic account pause prevents you from logging in until a human review is completed. Visibility boosts and limits affect how often your profile is shown to other users.

Your right to human review and to contest a decision

You have the right to: (a) obtain human intervention in relation to any automated decision that affects you significantly; (b) express your point of view; and (c) contest the decision. This includes situations where your status is Red, where your account has been paused following a report, or where you believe a points deduction or report category is unfair. You can request human review at any time by contacting hello@keepr-app.com. The app also includes a “Request review” option on the status breakdown screen, and the Help Centre signposts the review path. We aim to respond to review requests within a reasonable timeframe and will let you know the outcome and the reasons for it.

Safeguards we apply to these decisions

We apply the following safeguards to ensure these automated decisions are proportionate and reviewable:

• All Red statuses arising from points or from non-serious reports are time-bounded: at the end of each quarter, points reset to zero and all non-serious report records are cleared, so no automated finding persists beyond a single quarter.
• Red status arising from points or non-serious reports does not deny you access to the app: you can continue to sign in, use messaging, and use all other features. Only the visibility of the indicator to other users (and any associated visibility weighting in the matching queue) is affected.
• Automatic account pause following multiple serious-offence reports is always followed by a human investigation. We will notify you when the investigation concludes and the account is either restored or removed.
• Reliability status indicators are not shown to all users: they are only visible within paid subscription tiers. They are not visible publicly outside the app.
• You can request a human review of any automated decision at any time, including where you suspect your visibility has changed but no specific decision has been communicated to you. The Help Centre describes how to do this.

Visibility of your status to yourself

The detailed points breakdown and the categories of any non-serious reports recorded against you are made available to Premium+ subscribers within the app. Users on lower subscription tiers can request the same information, and request a human review, by contacting us at hello@keepr-app.com at any time. Where your account has been paused following a serious-offence report, the in-app notice shown to you when you next attempt to sign in includes information about the human review path.

2.2 Information that other users provide about you

In some cases, personal data about you is created or provided by another user as part of normal use of the app. This happens when:

• another user reports you under a structured or free-text reporting category;
• another user confirms whether you attended a planned event you both agreed to.

In each case, we process this information to support platform safety, the reliability status system, matching integrity and the relevant features. The lawful basis is our legitimate interests in operating these features and protecting users, and — where the information falls within special category data — the substantial public interest condition set out in Schedule 1 to the Data Protection Act 2018, paragraph 10 (preventing or detecting unlawful acts) and/or paragraph 14 (safeguarding of individuals at risk), as applicable.

This Privacy Policy serves as your notice that such data may be created about you by other users. You can exercise your data protection rights (including access, rectification and human review) in relation to this data in the same way as for any other personal data we process about you.

3. Special Category Data

Some of the information you provide in your profile relates to special category data under UK data protection law. This includes information about your sexuality and information that, in the context of a dating app, may reveal your sexual orientation, including your gender and your relationship preferences.

We only collect and use this type of data where it is necessary to provide the core functionality of the app, in particular to support matching and profile visibility.

This information is processed on the basis of your explicit consent under Article 9(2)(a) UK GDPR. You provide this consent through a separate, clearly worded consent step during sign-up.

Your gender and your relationship preferences are necessary to provide the core matching functionality of the app, and you will be asked to provide them at sign-up. Sexuality is optional; you can choose whether to include it in your profile and whether it is visible to other users.

You can update, remove or withdraw your consent in respect of this information at any time within the app, through Account settings > Help Center > Terms & Privacy > Consents. If you withdraw your consent, your sexuality, gender and relationship preferences will be removed from your profile, the compatibility score that depends on this information will no longer be calculated or displayed, and we will stop processing this data for matching purposes.

In addition, processing of special category data is carried out in accordance with the relevant condition set out in Schedule 1, Part 1, paragraph 1 of the Data Protection Act 2018, supported by an Appropriate Policy Document maintained by Keepr Digitals Ltd.

Where special category data is created about you by another user (for example, in the body of a free-text report), the lawful basis is the substantial public interest condition described in section 2.2.

We apply additional safeguards to all special category data, including restricted internal access and appropriate security measures.

4. Location Data

With your permission, we use your location to provide location-based features within the app, including showing you potential matches nearby. Location data is only collected where you have enabled this through your device settings. Depending on your preferences, this may include approximate or precise location data, and is used only while the app is in use and for the purpose of supporting matching functionality.

You remain in control of your location data and can disable location access at any time through your device settings, in which case the app will stop collecting this information.

We do not share your precise location with other users. Instead, we display general distance information to support matching while protecting your privacy. Location data is processed on the basis of your consent.

5. Information Sharing

We do not sell your personal data.

We may share your information where it is necessary to operate the app and provide its services. This includes sharing data with third-party service providers who support the technical and operational aspects of the platform, such as hosting, authentication, messaging, analytics, infrastructure and subscription management. These providers act on our instructions or, where applicable, as independent controllers in respect of platform-level services, and are required to process personal data in accordance with applicable data protection laws.

We also share information with Apple and Google in connection with app distribution and payment processing, in line with their role as platform providers.

We may disclose personal data where required to do so by law, regulation or legal process, including in response to requests from public authorities. In certain situations, we may also share information where it is necessary to protect the rights, safety or security of the app, its users, or the public, including investigating misuse of the platform or enforcing our Terms.

6. Third-Party Services

The table below summarises the main service providers we use to operate the app, the data they process, and the relevant international transfer mechanism (where applicable). Further detail on cookies and SDKs operated by these providers is set out in our Cookie Notice.

Firebase (Google) is used for core infrastructure, including authentication, real-time chat database, cloud functions, push notifications (FCM), storage of profile photos, remote configuration, analytics, crash reporting and performance monitoring. The main services are hosted in the European Union or United Kingdom (Firestore in eur3, Cloud Functions in eur2, Cloud Storage in an EU region from launch, Firebase Analytics in the United Kingdom). Some Firebase components, including Cloud Messaging (FCM), Crashlytics, Authentication and global Google services, operate on Google’s global infrastructure. Where personal data is transferred outside the United Kingdom in connection with these services, Google applies the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, or Standard Contractual Clauses with the UK Addendum, as the transfer mechanism.

Supabase is used for our application database, including user profiles, preferences, matching information and reports. Supabase processes personal data in the European Economic Area (Ireland, AWS EU region). No international transfer mechanism outside the UK / EEA is required for this processing.

RevenueCat is used to manage subscriptions and entitlement reporting across iOS and Android. RevenueCat operates from the United States. We send only an internal user identifier and subscription metadata; we do not share email, profile content or special category data with RevenueCat. Transfers of personal data are subject to the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.

Google Cloud services, including Places API and Google Sign-In, may involve processing outside the United Kingdom. Where this occurs, transfers are protected using Standard Contractual Clauses with the UK Addendum.

All third-party providers are subject to written contractual terms, including data processing agreements where applicable, and to appropriate organisational and security measures. We may update the providers we use from time to time; where we do, we will ensure that any new providers meet equivalent data protection standards.

7. Community Platforms

Keepr may operate community spaces on third-party platforms such as WhatsApp, Telegram and Discord. Where you choose to participate in these communities, personal data may be processed within those environments for the purpose of community engagement and communication.

Where Keepr acts as a controller in relation to such processing, the lawful basis is our legitimate interest in operating and maintaining community spaces. Each platform also processes your data as an independent controller under its own privacy policy. You may request removal of your personal data from these communities at any time by contacting us, by removing the relevant content yourself, or by leaving the relevant platform.

8. International Data Transfers

Where personal data is transferred outside the United Kingdom in connection with the third-party services described above, we ensure that an appropriate transfer mechanism is in place, as set out in section 6. This includes, depending on the provider, the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, or Standard Contractual Clauses with the UK Addendum, or reliance on adequacy regulations where applicable.

You can request further information about the safeguards in place for any specific transfer by contacting us at hello@keepr-app.com.

9. Data Retention

We retain your personal data for as long as your account remains active and as needed to provide the services available through the app.

If you choose to delete your account, we will delete or anonymise your personal data within a reasonable period, and in any event within 30 days, unless we are required to retain certain information for legal, regulatory, safety or compliance purposes (for example, where this is necessary to investigate a serious safety concern, defend against a legal claim, or comply with a legal obligation).

Message data between users is retained for as long as it is needed to support communication within the app. Messages are deleted when a conversation is deleted or where an account is removed, subject to any retention required for safety, moderation or legal reasons.

Report-related data is retained for as long as it is needed for moderation and safety. Confirmed non-serious report categories are cleared at the next quarterly reset of the reliability status system. Records connected to serious-offence reports may be retained for longer where this is necessary to investigate or to support any account action taken.

Vouch records and referral records are retained for as long as the relevant accounts remain active, unless deleted earlier at the request of a user.

We periodically review the data we hold and take steps to ensure that personal data is not retained for longer than necessary.

10. Security

We take the security of your personal data seriously and apply appropriate technical and organisational measures to protect it. This includes the use of secure connections, access controls, internal review processes and ongoing monitoring to reduce the risk of unauthorised access, loss or misuse of data.

Access to personal data is limited to those who need it for operational purposes. Additional safeguards are applied to special category data, to message content and to report records to ensure that access is appropriately restricted.

While no system can be completely secure, we take reasonable steps to protect your information and to maintain the integrity of our systems. If we become aware of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner’s Office in line with our legal obligations and, where required, notify you.

11. Your Rights

Under UK data protection law, you have the following rights in relation to your personal data:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct inaccurate or incomplete data.
• Right to erasure (“right to be forgotten”) — you can ask us to delete your personal data in certain circumstances.
• Right to restrict processing — you can ask us to limit the way we use your data in certain circumstances.
• Right to object — where we rely on legitimate interests, you can object to that processing.
• Right to withdraw consent — where processing is based on consent (including for special category data, location data, non-essential cookies and SDKs, and marketing communications), you can withdraw that consent at any time.
• Right to data portability — where we process your data by automated means on the basis of your consent or a contract with you, you can ask to receive that data in a structured, commonly used and machine-readable format, and to have it transmitted to another controller. We will facilitate the direct transfer of your data to another controller where technically feasible; this practical limit on the format of delivery does not limit the right itself.
• Rights in relation to automated decision-making — in relation to decisions described in section 2.1, you have the right to obtain human intervention, to express your point of view and to contest the decision.

To exercise any of these rights, contact us at hello@keepr-app.com. We will respond to your request within one month, in line with our legal obligations.

If you are not satisfied with how your data is handled, you have the right to lodge a complaint with the Information Commissioner’s Office in the United Kingdom (https://ico.org.uk).

12. Children

The app is intended for users aged 18 and over, and is rated 18+ in the Apple App Store and Google Play. We do not knowingly collect or process personal data from anyone under the age of 18.

During registration, we ask each user to confirm their date of birth and to confirm that they are 18 or over. This is a self-declaration mechanism. Where we become aware that an account may have been created by someone under 18, we will take appropriate action, including suspending the account, investigating, and removing the account and deleting the associated personal data where the user is confirmed to be under 18.

If you believe an account may have been created by someone under 18, please contact us at hello@keepr-app.com so we can investigate.

13. Cookies and Similar Technologies

The app and our website use cookies and similar technologies (including SDKs) to support core functionality, maintain user sessions, deliver subscription and payment functionality, and — where you consent — understand how the service is used.

Some technologies are strictly necessary for the app to operate correctly (for example, authentication tokens). Others, including Firebase Analytics, Crashlytics and Performance Monitoring, are used for analytics and to help us improve performance, and require your prior consent.

Where consent is required, we will request it through an in-app consent banner the first time you launch the app, and you can change your preferences at any time through the in-app settings or your device settings. Disabling certain technologies may affect how the app functions.

A complete inventory of the SDKs we use, the purpose of each, and whether they are essential or non-essential, is set out in our Cookie Notice.

14. Marketing Communications

We may send you service-related communications in connection with your use of the app. These include important notifications such as updates about your account, matches, messages, security and changes to the app. You will continue to receive these as long as you have an account, as they are necessary for the operation of the service.

Where we send marketing communications — such as information about new features, promotions or events — we will only do so where you have given us your express consent to do so, in line with the Privacy and Electronic Communications Regulations (PECR). You can withdraw this consent at any time by following the unsubscribe instructions in any marketing message or by contacting us at hello@keepr-app.com.

Where we invite you to events organised by Keepr in connection with the referral leaderboard, we may rely on the soft opt-in under regulation 22(3) of the Privacy and Electronic Communications Regulations. You can opt out at any time using the unsubscribe link in the invitation, or by contacting us at hello@keepr-app.com.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how the app operates or to meet legal and regulatory requirements. Where changes are made, we will update the policy within the app and on our website and revise the effective date accordingly. If changes are significant, we may take additional steps to bring them to your attention, such as through in-app notifications.

16. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, you can contact us using the details below.

Keepr Digitals Ltd

124 City Road, London, EC1V 2NX

hello@keepr-app.com

We will respond to enquiries in line with applicable data protection requirements.